Business Blogging 101

Your business blog should achieve two main goals: to educate and to entertain.

Your audience is looking for reasons to go with your services and proving to them you know exactly what you’re talking about is the best way to provide those reasons.

Think of it this way: you need to hire a carpet cleaning company and you find two carpet cleaning websites.  One includes a business blog complete with informative topics, pictures of on site cleanings and helpful tips to keep your carpets in tip top shape.

The other company’s website doesn’t.  Which one are you going to choose?

That’s what we thought.

PROVING YOUR COMPANY’S VALUE

When you can prove your value to your audience, they’re more likely to seek out your products and services hands down.  How do you achieve this through blogging?  By creating content that reflects your company image and presenting it in a way that’s easy to read and easy to find on the Internet.

So first thing’s first: determine the content that you want to publish.  Make sure that it informs and entertains and of course, gives your company a personal edge.  Attended a conference in your industry lately?  Blog about it!  Is there a new tool your company is using that will benefit your customers?

Put it in print!  You can never fail at business blogging as long as you put your customers first and deliver the content they want to see!

WRITE IT, READ IT, OPTIMIZE IT

Now that you’ve determined what to write, you need to determine how to write it.  Outlining your thoughts gives structure to your ideas and will help you easily fill in the blanks with the information you want your audience to know.   Even before you start setting up your blog post, we recommend jotting down a list of keywords associated with your business that rank well on Google and incorporating them into your post.

This way you’re optimizing your post for the search engines.  The higher you rank, the more eyes on your blog post!

And before you ever hit publish, read your post and then read it again, and again and again…you get the picture.  A post that’s free of typos and grammatically correct gives your company a polished, professional image.

LET US BOOST YOUR BUSINESS BLOG

Need help writing your company blog posts?  That’s what we’re here for!  Inked Writing is working with Small Business Enabler to provide search engine optimized blog content that will build your customer base and prove to your audience that you’re a leader in your industry.