It’s every marketer’s worst nightmare: Churn. It’s what happens when customers, who are notoriously fickle with their loyalties, come to a company, only to leave eventually for your competitor. If you’ve experienced this, it’s probably not specifically about your company. Every company experiences churn. Customers are easy to lose, and that’s just a fact of […]
The 5 Things Your Facebook Page Needs to Look Professional
Your Facebook page: it’s your company’s digital doorstep. Whether you’re setting up a new home page for your brand or trying to ensure that your existing one is as good as possible, you know that quality is everything, and it’s essential to ensure your page reflects your business to its absolute best. The question, then, […]
Why Branding Your Social Images Makes you Stand out From Your Competition
Today, social media is synonymous with online marketing. If you’re looking for a way to improve your brand’s online presence and encourage more people to interact with your company, engaging on social media is one of the best things you can do. It’s also important to remember, though, that social media is a very crowded […]
The 5 Things People are Going to Your Website to Find
Building a website for your business is a great way to attract new customers and keep in touch with old ones. What many business owners miss, though, is that customers expect certain things from your website. This is not a one-way relationship. If you’re going to build a website, you need to ensure that it […]
The 5 Things People are Going to Your Facebook to Learn
Today, there are more than 2.23 billion monthly Facebook users. This represents an 11% increase from last year. In case you had any doubts about the functionality of Facebook, this statistic should put it right to rest. As if that weren’t enough, there are also 1.15 billion people using Facebook on their mobile device each […]
How to Host a Remarkable Customer Appreciation Party
If you’re planning to throw a customer appreciation party, there’s one thing you have to do, no matter what: make sure it doesn’t suck. Because the stated purpose of a client event is to celebrate your customers, recognize milestones, and say “thank-you” for all the business that has kept your company afloat and growing, it’s […]
5 Reasons Your Business Needs to Post to Facebook 2x a day, Every day
If you run a business, you know there are dozens of reasons to be on Facebook. The first is that Facebook is the largest social media platform in the world, and that there are millions of people who use it daily. The truth is, how you interact on Facebook makes a major difference in the […]
5 Website Elements That Will Make Your Local Customers Happy
Did you know that more than 50% of customers who conduct a local search will visit a store within a day? What’s more,78% of local mobile searches result in an offline purchase, and about 56% of all “on-the-go” searches have local intent. To put this another way, local search is BOOMING, and now is the […]
Business Blogging 101
Your business blog should achieve two main goals: to educate and to entertain. Your audience is looking for reasons to go with your services and proving to them you know exactly what you’re talking about is the best way to provide those reasons.
Why Email Is the Social Media Marketing “Secret Weapon”
I know, it seems weird, right? Email is supposed to be dead. These days it’s all about social networking, mobile marketing, and the latest and greatest hot new platform. But here’s the thing. If you want to get your readers to take action (whether that’s buying a product or service…
