Frequently Asked Questions
The following are some common questions.
Please contact us for further information or if you want to set up a meeting for a free consultation regarding your online marketing needs.
- What is the Advantage of Lead Generation?
- How do you produce results using online marketing?
- What type of online marketing services should I start with?
- How does SEO bring me clients or business?
- What is the difference between SEO & PPC – like Google AdWords?
- How do SEO and PPC compare?
- A friend makes nice looking websites – can he/she do my SEO?
- What if I have a site that has been penalized by Google?
- What kind of involvement will be required on my part?
- What do Google and other search engines want?
What is the Advantage of Lead Generation?
There are several key benefits in employing lead generation where you receive incoming calls from prospects interested in your service:
- These are live prospective customers that are calling you directly
- They are from people who are further down the sales funnel looking for a solution to their problem
- Your services are matched with the callers’ needs
- You can control the number of phone calls coming in
- You can control the cost of your customer acquisition, ensuring a good return on investment
- You know what results you get from your calls
- You don’t need to go into long term contracts like some other forms of marketing
- All calls are generated without anyone having to access your website or build you one
- It is hands off marketing for you – just pay for the leads, answer the calls and provide the service
A few major advantages in dealing with us are:
- All calls you receive are exclusive to you – you are the only one in your service area that will receive them
- They are not sold to several other contractors, which is a very common practice
- You only pay for calls that:
- Are looking for a contractor for your service, and in your service area
- Have an intent to purchase your service
- Are not calling to sell something
Incoming phone calls are suited very well and an excellent way to generate new customers / clients for businesses such as:
- Water Damage
- And many others where you are able to book an appointment with a serious prospect, from an incoming phone call.
How do you produce results using online marketing?
We employ a variety of marketing strategies for our clients including the use of:
- Google AdWords
- Properly designed and engineered websites
- Written articles and other content
- Social media such as Facebook and Twitter
- Links from other websites
- Software tools
- Press releases
- Lead generation
- Email marketing
- And more
What type of online marketing services should I start with?
This is a very common question, as there are many options to select to improve your marketing activities and we understand that it can be confusing. After a meeting to determine what you want to achieve and a complimentary thorough site examination, we will give you a proposal on how to start, what services we suggest and pricing.
We will also work within your budget and even lay out a plan for you to follow in designed stages for longer term domination for your niche and geographical area(s).
To start, you may already have a decent looking site and we can build from there. Maybe you don’t have a site and we can build one from scratch that looks good with the proper structure for marketing. Since we are generally hired to bring results to organizations that will have an impact on their bottom line such as getting clients, patients, customers etc., we generally start a client with a program that will bring online traffic to the organization. We will use this traffic then to help you convert it to customers.
How does SEO bring me clients or business?
We employ a number of search engine optimization strategies that allow people who are looking for your products or services to find your site. This allows them to land on your site rather than one of the many competitor sites, when they use search engines such as Google, Yahoo and Bing.
Searchers for your type of product or service will enter certain words or phrases, called keywords, into the search boxes of these search engines just like you do when you are looking for something like: “pizza in New York” or “construction services Toronto” or whatever town you live in or are travelling to. It’s probably been quite awhile since you used the physical Yellow Pages yourself.
We will inquire at an evaluation meeting with you as to the products or services that you want to sell through the internet. We then research using analytical tools to determine the best keywords to target for your business. These keywords are a variety of search terms that potential customers type into the search engines to find your type of product or service.
We will also analyze your competition for these keywords as well as how many people are searching for them, in addition to other relevant information we ascertain. We will prepare a budget and game plan for you using this research information that we prepare.
What is the difference between SEO & PPC – like Google AdWords?
SEO and Pay per Click (PPC) are similar in that they both use the search engines to bring search traffic to your website for the purpose of bringing in business or for other purposes.
The listings for both of them appear on the search engine results pages (SERPs) after you search for a specific term or phrase called a keyword.
Organic Search Results
The main results that show on the SERP’s are called organic listings, which are the website links that show up after a search. These sites are, in addition to other factors, deemed as relevant by the search engines. They appear in the coveted first page placement of the SERP by the use of SEO. The traffic generated from the organic listing results is free but there is the cost to have the SEO work done to receive the traffic on your site.
The results that come into view on a computer screen for the paid advertising are at the top, bottom or the right side of the organic listings in the SERPs. They are sometimes called sponsored links. The website owner pays when someone clicks on one of these ads and thus the term “pay per click” or PPC.
Google AdWords is the biggest online advertising platform by a wide margin. It is a very efficient way to obtain new clients or other objectives using the search engines. However, you should use it wisely to maximize your advertising investment and minimize risk.
Hiring someone with good AdWords management skill is important as each market niche is different and there are many key campaign settings that will make a difference in a PPC campaign. Also keywords that bring in traffic will change and continual testing and tracking is important to target ad spends smartly. In addition to all of that, there are different forms of Google advertising such as text, display, videos and more. Managing a project takes time, testing and proper analysis by a skilled professional, which will help you win over your competition.
SEO and PPC Summary
Both methods are good for getting website traffic and customers but caution and knowledge should be used in each method to maximize results and return on investment. Each has its particular advantages. The results are going to vary depending on what market you want to go after, the funnel and conversion process you will use and especially the expertise and diligence of the person performing the work.
How do SEO and PPC compare?
A website owner can spend much in extra dollars in PPC costs using this advertising method as there are specific ways to execute it to both minimize your cost and increase your conversion of traffic into customers. In addition, you pay for every time a prospect clicks on your ad so you also have to be aware that there can be a cost from extra unwanted clicks that can occur for different reasons, so you want to have someone manage your PPC campaign who knows what they are doing. How your PPC advertising is managed will have a dramatic effect on your return on investment or just like other advertising, could even see a negative return.
The organic traffic that comes through the search engines is free but there is the cost to set up the SEO work to get the traffic. If you choose an SEO who delivers results at a reasonable price, the advantage for marketing over time will be with the SEO route. This is because once you stop your advertising with PPC, you will not get any more clicks from that source. The disadvantage of SEO is that it generally takes time to see results, especially in a competitive market niche. But with good SEO, once your base is built, you can continue to reap the benefits with some cost effective maintenance work and even ramp it up if you choose.
We strongly advise against using any marketing strategies that will get quick results but are clearly against what Google is looking for in quality marketing and user experience, as this has a good chance of getting your site penalized by Google and rightly so. This results in a dive in traffic to a website along with the obvious loss of new sales and clients.
If you are getting good return on investment from AdWords and organic traffic (using a good SEO), you can afford to use both methods to grow your organization.
A friend makes nice looking websites – can he/she do my SEO?
Quality SEO and other online marketing services are not simple tasks. The skills take time to learn properly – with good training that use sound techniques. Website design is helpful for marketing but is only the beginning step. Thinking that a website designer (even a very good one) without the specialized skills of SEO, can be good at SEO, is like expecting a receptionist in a surgeon’s office to be able to perform good surgery. They are totally different skill sets.
We value the work of competent web designers and work with some designers who refer their clients to us to handle the SEO and other online marketing services for them.
What if I have a site that has been penalized by Google?
Sometimes we will need to do much work fixing botched attempts at SEO by others that has left the website in critical standings with the search engines. This sometimes even includes penalties from Google. This is similar to the example above where the receptionist at the surgeon’s office was asked to do the surgery. It could also be the case where some SEO work was done on your site awhile ago and Google has since executed one of its famous algorithm updates like Panda or Penguin, throwing your site down in the rankings, but the offending work is still on your site. This is another reason to do SEO work in a manner that Google likes and that will stand long term.
You may have a website that was generating tens of thousands or hundreds of thousands of dollars in income per month, but because of a Google penalty the site traffic and income nose dived. Sometimes this can even be caused by what we call negative SEO where someone is attacked by a competitor using someone to hurt your site to gain more business themselves. We can determine the cause of a site’s downfall in rankings and revenue after thorough analysis. Then we will know the course of action to fix it. Some of the high performing sites that get dinged can be repaired and even made stronger than before they were penalized, within one to two weeks.
We will analyze a site on a case-by-case basis and determine the best course of action to fix the site and get it in shape to produce traffic. Sometimes it will be much less expensive and faster for us to build a new site for you without interrupting the use of your current website.
What kind of involvement will be required on my part?
For Phone Call Lead Generation
This is the easiest form of marketing for us to set up for you in regards to your involvement. There is much work on our part but we only need a half hour free consultation with you that can be done easily over the phone.
During this time we find what your goals are with your business for the number and frequency of new clients, and the type of service you want new clients for.
We also during this time determine if this is a good mutual fit for us – can you service the calls properly and at what rate?
Marketing Other than Lead Generation
The most important part of the process for you, in regards to time, will be at the initial interview and follow up meeting, which combined would be about an hour or two. It is at this stage we will get the vital information that we need to design and execute a successful online marketing campaign for you. This is where we get to know you and what you want to achieve with your organization. Other small increments of time will be required for approving items. You may decide to write some of the content because you enjoy it and have the time or want to save money, otherwise we can take care of this too.
Once we start the project, we will handle most of the work from there, including writing of content, videos and much more. Further communication can be handled mostly by email and the odd phone call or Skype meeting or by other means. We may ask you to participate briefly periodically for some of our advanced marketing techniques.
It is important to note, that although you are not required to be involved with much of your time, you are always in control of the whole marketing process every step of the way. We keep you informed on what we are doing and proceed only with your approval. We also provide monthly progress reports. So your time is leveraged greatly through us. And the bonus is, you don’t have to deal with payroll red tape issues and benefits like an employee for us to do the job.
What do Google and other search engines want?
This is a good question because it is due to Google and other major search engines that many businesses and organizations thrive from the lifeblood of customers, clients, patients and the like that are obtained through the search engines. Also, many good careers are launched and sustained because of search engine marketing.
If you work with Google and provide what they want, an organization can succeed very well through the use of Search Engine Optimization services.
Google wants to provide their customers (searchers and advertisers) with a good experience using their search services so they will come back, which means bringing them to the websites that provide exactly the services, products and information that they are looking for. And when your organization is looking to be on the other end of that search, it is a great match and a perfect service for everyone involved. This includes the SEO provider who matches the parties up.
We use a variety of strategies, tactics and technologies to bring the searching traffic to our clients. It gives us a real sense of accomplishment through knowing we provide a great service for our customers.